Disney, WB agree to share Imax screens
'Avengers,' 'Dark Shadows' to split weekend showtimes at all digital Imax runs
By ANDREW STEWART
Variety
Mon., May. 7, 2012, 6:21pm PT
Disney and Warner Bros. agreed Monday to evenly split digital Imax showtimes this weekend between "Avengers" and "Dark Shadows," leaving the Marvel pic in all 275 digital-only Imax screens from which it collected a record-setting $15.3 million last weekend. Originally, "Avengers" was slated to lose 200 of those Imax locations to "Dark Shadows," as dictated by a pre-existing, three-year pact inked between Imax and Warners in April 2010.
'Avengers,' 'Dark Shadows' to split weekend showtimes at all digital Imax runs
By ANDREW STEWART
Variety
Mon., May. 7, 2012, 6:21pm PT
Disney and Warner Bros. agreed Monday to evenly split digital Imax showtimes this weekend between "Avengers" and "Dark Shadows," leaving the Marvel pic in all 275 digital-only Imax screens from which it collected a record-setting $15.3 million last weekend. Originally, "Avengers" was slated to lose 200 of those Imax locations to "Dark Shadows," as dictated by a pre-existing, three-year pact inked between Imax and Warners in April 2010.
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