Humor是MCU成功的关键因素,而且未来不会改变。也不是说剧本的前45页必须要有15个笑话,娱乐必需要自然自发的形成。幽默也是少数在电影早期阶段就能测试是否有效。
让观众笑很重要。幽默是出了情感内涵之外的吸引观众的关键。
Humor is key to the MCU's success.
Humor is a key ingredient to the MCU's success, and that's not going to change. Marvel has been praised for the humor in its movies, none more so than Guardians of the Galaxy.
"We don't sit there and say, 'We need 15 jokes in the first 45 pages,' but it just is something that we are naturally entertained by," said Feige. "Certainly in the Guardians films, as James would point out, in the Ant-Man films — it might rise to the surface more. It's been a long time that we haven't done a screening of a film that humor and action aren't the top two things that are listed in those movies."
Humor is also one of the few things that Marvel can see whether or not it's working early on its testing process, as much of the work in its special effects-heavy movies is barely done. (Feige calls watching these movies at this stage “horribly, horribly painful … Imagine watching a Guardians movie without Rocket, without Groot, without any of the ships.")
But you know it works when the audience is laughing. "That's the only sign you get when you're in the dark theater that they are with you," he said. He added: "I also believe that laughter is the way you hook the audience. Then you can scare them. Then you can touch them deeper than they were expecting to in a film about a tree and a raccoon and aliens that don't understand metaphors. Humor is the secret into the audience's other ranges of emotions."