Quentin Tarantino’s Once Upon a Time in Hollywood arrived on tracking this morning and projections are in the $30M range, maybe even $25M. Some distrib folks had wild projections for this, like $50M-plus, but this movie at 2 hours and 39 minutes doesn’t have the fast pace of the Oscar-winning filmmaker’s Inglourious Basterds ($38M) or Django Unchained ($30.1M 3-day, $63.4M 6-day). That said, it’s faster than The Hateful Eight.
Also, we understand in tracking, the unaided and awareness columns are lower but they have a solid choice number. That said, Once Upon a Time in Hollywood looks better with older audiences. It’s still early, so all of this could build.